Jon Gelsey, former CEO of Auth0 and Xnor.ai, frames a bottom up go-to-market (GTM) strategy with three principles: you can inform developers but you can’t sell to them, you have… [Continue Reading]
Frameworks for building a long term business
Stages of Companies
Apply the right playbooks and skills at each stage of the company or business. Here’s how I define these stages and what I’ve commonly seen in each stage.