Ever been in meetings where sales and engineering just talk past each other? Maybe even point fingers at each other? Last week, David Glick (CTO, Flexe) and Adrian G. (VP, Business Development for Flexe)… [Continue Reading]
Jon Gelsey, former CEO of Auth0 and Xnor.ai, frames a bottom up go-to-market (GTM) strategy with three principles: you can inform developers but you can’t sell to them, you have… [Continue Reading]
The getting started experience is the make or break stage of customer adoption. Tune into how customers first use the product.