Ever been in meetings where sales and engineering just talk past each other? Maybe even point fingers at each other? Last week, David Glick (CTO, Flexe) and Adrian G. (VP, Business Development for Flexe)… [Continue Reading]
Tony Jackson walks down the GTM hallways at Snowflake
Tony Jackson is the Regional Director of Enterprise Sales at Snowflake and covers the Pacific Northwest region. In this conversation, we wind back to when he joined Snowflake in 2018…. [Continue Reading]
Anna Baird on shifts in GTM in 2020
As someone who sees thousands of companies on the sales and marketing side, what shifts in buying behavior are you seeing this year? This survey [I was reading recently] was… [Continue Reading]
Leonard Iventosch on Channel Strategy at NetApp & Isilon
Leonard Iventosch is an industry veteran who has led channel and partner strategy at NetApp, Isilon, EMC, and Nimble, and is an advisor to Qumulo. In this interview, he shares… [Continue Reading]
Luis Ceze on Open Source Business Models and OctoML
Luis Ceze, CEO of OctoML, speaks about the creation of the Apache TVM at the University of Washington, how they’ve built a vibrant community around the open source project, and… [Continue Reading]
Jon Gelsey on Auth0’s Developer-centric Go-to-Market
Jon Gelsey, former CEO of Auth0 and Xnor.ai, frames a bottom up go-to-market (GTM) strategy with three principles: you can inform developers but you can’t sell to them, you have… [Continue Reading]
Helping the Buyer
Bottom up GTM approaches need complementary pricing plans designed for the targeted user and buyer.
Community led Go-to-Market (GTM)
More enterprise products are landing in the curious embrace of communities today (or is it the other way around?).