Ever been in meetings where sales and engineering just talk past each other? Maybe even point fingers at each other? Last week, David Glick (CTO, Flexe) and Adrian G. (VP, Business Development for Flexe)… [Continue Reading]
Tony Jackson is the Regional Director of Enterprise Sales at Snowflake and covers the Pacific Northwest region. In this conversation, we wind back to when he joined Snowflake in 2018…. [Continue Reading]
As someone who sees thousands of companies on the sales and marketing side, what shifts in buying behavior are you seeing this year? This survey [I was reading recently] was… [Continue Reading]
Leonard Iventosch is an industry veteran who has led channel and partner strategy at NetApp, Isilon, EMC, and Nimble, and is an advisor to Qumulo. In this interview, he shares… [Continue Reading]
Luis Ceze, CEO of OctoML, speaks about the creation of the Apache TVM at the University of Washington, how they’ve built a vibrant community around the open source project, and… [Continue Reading]
Jon Gelsey, former CEO of Auth0 and Xnor.ai, frames a bottom up go-to-market (GTM) strategy with three principles: you can inform developers but you can’t sell to them, you have… [Continue Reading]
Bottom up GTM approaches need complementary pricing plans designed for the targeted user and buyer.
More enterprise products are landing in the curious embrace of communities today (or is it the other way around?).