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Traction – GTM Plays for Enterprise Products

Traction – GTM Plays for Enterprise Products

Invent for Growth – Manage your Inputs, not your Outputs

Category: GTM

David Glick & Adrian Grigg on how engineering and sales teams at Flexe are creating a common language

by anu on February 22, 2021February 22, 2021

Ever been in meetings where sales and engineering just talk past each other? Maybe even point fingers at each other? Last week, David Glick (CTO, Flexe) and Adrian G. (VP, Business Development for Flexe)… [Continue Reading]

Tony Jackson walks down the GTM hallways at Snowflake

by anu on January 8, 2021January 8, 2021

Tony Jackson is the Regional Director of Enterprise Sales at Snowflake and covers the Pacific Northwest region. In this conversation, we wind back to when he joined Snowflake in 2018…. [Continue Reading]

Anna Baird on shifts in GTM in 2020

by anu on December 21, 2020December 21, 2020

As someone who sees thousands of companies on the sales and marketing side, what shifts in buying behavior are you seeing this year? This survey [I was reading recently] was… [Continue Reading]

Leonard Iventosch on Channel Strategy at NetApp & Isilon

by anu on November 14, 2020November 14, 2020

Leonard Iventosch is an industry veteran who has led channel and partner strategy at NetApp, Isilon, EMC, and Nimble, and is an advisor to Qumulo. In this interview, he shares… [Continue Reading]

Luis Ceze on Open Source Business Models and OctoML

by anu on October 22, 2020October 22, 2020

Luis Ceze, CEO of OctoML, speaks about the creation of the Apache TVM at the University of Washington, how they’ve built a vibrant community around the open source project, and… [Continue Reading]

Jon Gelsey on Auth0’s Developer-centric Go-to-Market

by anu on October 17, 2020October 22, 2020

Jon Gelsey, former CEO of Auth0 and Xnor.ai, frames a bottom up go-to-market (GTM) strategy with three principles: you can inform developers but you can’t sell to them, you have… [Continue Reading]

Helping the Buyer

by anu on September 20, 2020September 22, 2020

Bottom up GTM approaches need complementary pricing plans designed for the targeted user and buyer.

Community led Go-to-Market (GTM)

by anu on September 20, 2020September 27, 2020

More enterprise products are landing in the curious embrace of communities today (or is it the other way around?).

By @AnuSharma @MadronaVentures

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Recent Posts

  • Joe Beda (Co-founder and CTO of Heptio and co-creator of Kubernetes) on building a sense of ownership around your open source
  • David Glick & Adrian Grigg on how engineering and sales teams at Flexe are creating a common language
  • Tony Jackson walks down the GTM hallways at Snowflake
  • Anna Baird on shifts in GTM in 2020
  • Leonard Iventosch on Channel Strategy at NetApp & Isilon

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